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When Red Bull Made SVN West a Dance Capital

When Red Bull Made SVN West a Dance Capital

by Tim Kitchell | Oct 2, 2025 | Event Case Studies, Events at SVN West, Live Events, Top Considerations

Earlier this summer, SVN West turned into a pressure cooker of rhythm and dance when Red Bull Dance Your Style brought the country’s top freestylers to San Francisco. Sixteen competitors, zero judges, no preselected music, and one rule: let the audience decide. The...
Portola and Pier 80: A Festival Built on Relationships

Portola and Pier 80: A Festival Built on Relationships

by Tim Kitchell | Sep 11, 2025 | Event Case Studies, Events at Pier 80, Live Events, Top Considerations

After transforming Pier 80 into Facebook’s ultimate holiday party venue, NPU recognized the terminal’s untapped event potential. NPU didn’t see a 60-acre industrial site; we saw a blank canvas capable of hosting something on a much larger cultural scale. With...
How AI Is Transforming Event Personalization

How AI Is Transforming Event Personalization

by Tim Kitchell | Sep 4, 2025 | Corporate Events, Event Industry Trends, Event Operations & Logistics, Planner Resources, Top Considerations

In our Event Horizon series, we highlight the forces shaping the future of live experiences. Today’s issue is all about a tool you can’t see but feel everywhere you go: artificial intelligence. A broad and sometimes intimidating topic, but when used correctly, it can...
How NPU Helped Facebook Transform a Massive Shipping Pier into the Ultimate Holiday Party Venue

How NPU Helped Facebook Transform a Massive Shipping Pier into the Ultimate Holiday Party Venue

by Tim Kitchell | Aug 27, 2025 | Event Case Studies, Events at Pier 80, Holiday Parties, Top Considerations

Setting the Tone When Facebook wanted its biggest holiday party to-date, a cookie-cutter space wasn’t even an option. Instead, they went way outside the box and (with NPU’s help) chose Pier 80, a massive cargo terminal on San Francisco’s waterfront, and trusted...
Bay Area Corporate Events Are Booming – Here’s Why It Matters

Bay Area Corporate Events Are Booming – Here’s Why It Matters

by Tim Kitchell | Jul 18, 2025 | Corporate Events, Event Industry Trends, Planner Resources, Top Considerations

In-Person Is Back. And It’s Bigger Than Ever. After a strange few years of Zoom fatigue and empty office chairs, the Bay Area is buzzing again. Streets are packed. Offices are full. And corporate events? They are more than just back, they’re booming. What’s fueling...
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