by Tim Kitchell | Jun 27, 2025 | Top Considerations
When the World Went Dark The COVID lockdown was a time of great uncertainty for the event industry. For over a year, theaters sat empty, concert halls fell silent, and the pulse of live entertainment slowed to a halt. The shutdown didn’t just pause events—it reshaped...
by Tim Kitchell | Jun 11, 2025 | Top Considerations
Introduction For Super Bowl 50 weekend in 2016, Non Plus Ultra (NPU) turned San Francisco’s historic Pier 70 shipyard into the city’s most talked-about party. Over three nights, more than 30,000 fans, VIPs, and celebrities packed this 140,000 sq. ft. industrial space....
by Tim Kitchell | May 30, 2025 | Top Considerations
Introduction Balloon Museum’s EmotionAir has rapidly become one of San Francisco’s most talked-about experiences, attracting visitors looking for more than just passive art displays. EmotionAir is built around emotional engagement, interactivity, and the...
by Tim Kitchell | May 22, 2025 | Top Considerations
Introduction In today’s competitive landscape, planning a successful event isn’t just about creativity — it’s about strategy. And strategy starts and ends with data. Whether you’re organizing a high-profile product launch or an intimate fundraising gala,...
by Tim Kitchell | Apr 24, 2025 | Top Considerations
Introduction When you’re planning an event, the venue isn’t just a backdrop—it sets the tone, tells a story, and if you’re doing it right, drives serious ROI. Whether you’re throwing a late-night rave, an immersive brand activation, or a fundraiser that actually feels...
by Tim Kitchell | Mar 21, 2025 | Top Considerations
A venue can look like the right choice early on. The date is available. The location works. The capacity looks right. The rental rate fits the budget, and the photos give you plenty to work with. Then the planning gets more detailed. Production begins reviewing power,...