by Tim Kitchell | Oct 2, 2025 | Event Case Studies, Events at SVN West, Live Events, Top Considerations
Earlier this summer, SVN West turned into a pressure cooker of rhythm and dance when Red Bull Dance Your Style brought the country’s top freestylers to San Francisco. Sixteen competitors, zero judges, no preselected music, and one rule: let the audience decide. The...
by Tim Kitchell | Sep 11, 2025 | Event Case Studies, Events at Pier 80, Live Events, Top Considerations
After transforming Pier 80 into Facebook’s ultimate holiday party venue, NPU recognized the terminal’s untapped event potential. NPU didn’t see a 60-acre industrial site; we saw a blank canvas capable of hosting something on a much larger cultural scale. With...
by Tim Kitchell | Aug 27, 2025 | Event Case Studies, Events at Pier 80, Holiday Parties, Top Considerations
Setting the Tone When Facebook wanted its biggest holiday party to-date, a cookie-cutter space wasn’t even an option. Instead, they went way outside the box and (with NPU’s help) chose Pier 80, a massive cargo terminal on San Francisco’s waterfront, and trusted...
by Tim Kitchell | Jun 27, 2025 | Event Case Studies, Events at SVN West, Live Events, Top Considerations
When the World Went Dark The COVID lockdown was a time of great uncertainty for the event industry. For over a year, theaters sat empty, concert halls fell silent, and the pulse of live entertainment slowed to a halt. The shutdown didn’t just pause events—it reshaped...
by Tim Kitchell | Jun 11, 2025 | Event Case Studies, Events at Pier 80, Live Events, Top Considerations
Introduction For Super Bowl 50 weekend in 2016, Non Plus Ultra (NPU) turned San Francisco’s historic Pier 70 shipyard into the city’s most talked-about party. Over three nights, more than 30,000 fans, VIPs, and celebrities packed this 140,000 sq. ft. industrial space....
by Tim Kitchell | May 30, 2025 | Event Case Studies, Events at Palace of Fine Arts, Live Events, Top Considerations
Introduction Balloon Museum’s EmotionAir has rapidly become one of San Francisco’s most talked-about experiences, attracting visitors looking for more than just passive art displays. EmotionAir is built around emotional engagement, interactivity, and the...
