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Building for Goldfish: Designing Events That Capture and Keep Attention

Building for Goldfish: Designing Events That Capture and Keep Attention

by Tim Kitchell | Feb 20, 2026 | Corporate Events, Event Design & Guest Experience, Planner Resources, Top Considerations

Walk into any corporate event today, and you see it everywhere. Phones are out.Eyes are drifting.Side chats in the back row. Audience attention is harder to hold than ever. The average person looks at their phone about 96 times per day. (SQ Magazine) Event planners...
How Smart Event Design Can Fuel Year-Round Content

How Smart Event Design Can Fuel Year-Round Content

by Tim Kitchell | Feb 6, 2026 | Event Design & Guest Experience, Planner Resources, Top Considerations

Every event begins with a simple goal. Create an experience people enjoy. Planners spend a lot of time getting the details right. Flow. Comfort. Programming. Atmosphere. When those elements click, guests linger, conversations happen naturally, and people leave feeling...
The Rise of Modular Event Space Design in 2026

The Rise of Modular Event Space Design in 2026

by Tim Kitchell | Jan 22, 2026 | Corporate Events, Event Design & Guest Experience, Planner Resources, Top Considerations

Event planning has grown more complex. Budgets are tighter. Timelines are shorter. Audiences expect more from the same space. Many venues were built for one purpose and struggle when an event needs to change shape. Planners face the same limits again and again. A room...
The Most Creative Ways Brands Used Event Space in 2025

The Most Creative Ways Brands Used Event Space in 2025

by Tim Kitchell | Dec 19, 2025 | Corporate Events, Event Design & Guest Experience, Event Industry Trends, Planner Resources, Top Considerations

In 2025, the most compelling brand experiences did not come from novelty alone. They came from intention. Brands began treating event space as a creative partner rather than a neutral container, using layout, flow, and scale to shape how people felt as they moved...
Beyond ROI: Measuring the Emotional Impact of Live Events

Beyond ROI: Measuring the Emotional Impact of Live Events

by Tim Kitchell | Nov 21, 2025 | Corporate Events, Event Design & Guest Experience, Event Operations & Logistics, Planner Resources, Top Considerations

Post-event reports are great for breaking down the important numbers. They show what you spent, how many people came, return on investment, even foot traffic patterns, and more. These numbers help teams justify budgets and plan for the year ahead. But more often than...
5 Creative Off-Site Holiday Party Ideas That Actually Excite

5 Creative Off-Site Holiday Party Ideas That Actually Excite

by Tim Kitchell | Oct 24, 2025 | Event Design & Guest Experience, Holiday Parties, Planner Resources, Top Considerations

Too many company holiday parties feel the same. A business lobby or rented ballroom, a buffet, a few drinks, a few speeches, and a crowd that’s ready to leave 30 minutes in. The problem isn’t the people or the budget. It’s the format. Teams crave something unique. A...
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