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The Most Creative Ways Brands Used Event Space in 2025

The Most Creative Ways Brands Used Event Space in 2025

by Tim Kitchell | Dec 19, 2025 | Corporate Events, Event Design & Guest Experience, Event Industry Trends, Planner Resources, Top Considerations

In 2025, the most compelling brand experiences did not come from novelty alone. They came from intention. Brands began treating event space as a creative partner rather than a neutral container, using layout, flow, and scale to shape how people felt as they moved...
The Future of Corporate Events: 6 Trends for 2026 and Beyond

The Future of Corporate Events: 6 Trends for 2026 and Beyond

by Tim Kitchell | Dec 5, 2025 | Corporate Events, Event Industry Trends, Planner Resources, Top Considerations

As the year is winding down, planners are looking back at what worked and what didn’t for their events in 2025. Many brought people together in bold new ways, while others showed how some old habits still fall short. With the new year on the horizon, it’s...
Beyond ROI: Measuring the Emotional Impact of Live Events

Beyond ROI: Measuring the Emotional Impact of Live Events

by Tim Kitchell | Nov 21, 2025 | Corporate Events, Event Design & Guest Experience, Event Operations & Logistics, Planner Resources, Top Considerations

Post-event reports are great for breaking down the important numbers. They show what you spent, how many people came, return on investment, even foot traffic patterns, and more. These numbers help teams justify budgets and plan for the year ahead. But more often than...
How San Francisco’s Culture Continues to Shape the World of Live Events

How San Francisco’s Culture Continues to Shape the World of Live Events

by Tim Kitchell | Nov 6, 2025 | Corporate Events, Live Events, Planner Resources, Top Considerations

Many big cities host events, but not all of them have soul. You can’t quite put your finger on it, but something about them just feels bland or straight up forgettable. They’ll work in a pinch for events, but just don’t have the natural draw of being...
Why Sustainability is the Future of the Events Industry

Why Sustainability is the Future of the Events Industry

by Tim Kitchell | Oct 31, 2025 | Corporate Events, Event Industry Trends, Planner Resources, Top Considerations

Events bring people together, but they also consume resources fast. A single multi-day conference can produce several tons of waste, and generate significant carbon emissions through travel, electricity, and shipping. As a whole, the global event industry generates a...
5 Creative Off-Site Holiday Party Ideas That Actually Excite

5 Creative Off-Site Holiday Party Ideas That Actually Excite

by Tim Kitchell | Oct 24, 2025 | Event Design & Guest Experience, Holiday Parties, Planner Resources, Top Considerations

Too many company holiday parties feel the same. A business lobby or rented ballroom, a buffet, a few drinks, a few speeches, and a crowd that’s ready to leave 30 minutes in. The problem isn’t the people or the budget. It’s the format. Teams crave something unique. A...
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