Event Horizon

When the World Went Dark The COVID lockdown was a time of great uncertainty for the event industry. For over a year, theaters sat empty, concert halls fell silent, and the pulse of live entertainment slowed to a halt. The shutdown didn’t just pause events—it reshaped...

Introduction For Super Bowl 50 weekend in 2016, Non Plus Ultra (NPU) turned San Francisco’s historic Pier 70 shipyard into the city’s most talked-about party. Over three nights, more than 30,000 fans, VIPs, and celebrities packed this 140,000 sq. ft. industrial space....

Introduction Balloon Museum’s EmotionAir has rapidly become one of San Francisco's most talked-about experiences, attracting visitors looking for more than just passive art displays. EmotionAir is built around emotional engagement, interactivity, and the...

Introduction In today’s competitive landscape, planning a successful event isn’t just about creativity — it’s about strategy. And strategy starts and ends with data. Whether you're organizing a high-profile product launch or an intimate fundraising gala, leveraging...

Introduction When you’re planning an event, the venue isn’t just a backdrop—it sets the tone, tells a story, and if you’re doing it right, drives serious ROI. Whether you’re throwing a late-night rave, an immersive brand activation, or a fundraiser that actually feels...

Introduction If you’re booking an event venue, you know it’s all or nothing. A great space can elevate your gathering to legendary status; the wrong one can torpedo your budget, cram your guests, or tie your hands with stuffy rules. Been there, done that. Before you...

What a Year 2024 was a big year for Non Plus Ultra, with plenty of incredible memories and wonderful clients along the way.  Throughout the year, we: Opened the doors to our new venue El Jebel in Denver Hosted more than 200 separate events Entertained over 300,000...

Introduction In today's constantly changing business world, it is easy to forget that there is more to a company's success than close rates and overall sales. Employee engagement and morale are equally crucial for strong, consistent performance. Your Team works hard...

Introduction San Francisco is back, emerging from the pandemic with a renewed vigor, particularly evident in its vibrant events and entertainment industries. The city's journey to recovery has been marked by a resurgence in tourism, cultural events, and nightlife, all...

Introduction having a sponsored presence at in-person conferences is an excellent way to get quality face-to-face time with your target markets, as well as expand on your overall brand awareness. The only problem is, you aren't the only game in town. Sponsoring these...