As quickly as it came on, the novelty of virtual events seemed to fade. Even with the rapid advancement in hosting technology, they just never quite seemed to have the same impact as traditional events. With that growing sentiment, we have seen a steady uptick in the number of and attendance at in-person events and conferences. In fact, recent polls show a whopping 72% of respondents prefer in-person events over virtual. But what is it that has vendors and attendees coming back?