Samsung required an event location in San Francisco with heavy foot traffic from their target demo. Two months of searching yielded no success, and the launch date was a few weeks away.
The clock was ticking towards their worldwide product launch in coordination with 39 other cities. Desperate, Samsung engaged NPU in a last ditch effort to procure a space and help produce the event.
The clock was ticking towards their worldwide product launch in coordination with 39 other cities. Desperate, Samsung engaged NPU in a last ditch effort to procure a space and help produce the event.
NPU scouted the city and secured Salesforce Tower Plaza, a top tier location that met all the client’s marketing requirements. We were able to negotiate rental of the space and, equally important, navigate all permitting and production needed to deliver a truly memorable month long run of show.
5,300 SQ FT
14 DAYS
20,000+ ATTENDEES