non plus ultra / nonplus’ultra : nothing more beyond

At Non Plus Ultra, we’re more than a team—we’re a movement. A tight-knit collective of the hardest-working people you’ll ever meet, we connect unique event spaces with world-class event producers, corporate event planners, and cultural tastemakers to create unforgettable live events.

Before NPU, we were bar owners, nightclub operators, restaurateurs, and brand builders. We’ve thrown festivals, launched product lines, and led global activations. Now, we channel that energy into the adaptive reuse of historic venues across cities like San Francisco, San Jose, and Denver.

Most of all, we’re passionate people who saw a gap in the industry, and built a new market that connects jaw-dropping spaces with game-changing events. We will support you from start to finish, making sure your event is flawless, worry-free and the best it can be.

Our mission is simple: activate underutilized space to bring variety to the event venue market, and to reignite the communities we operate in.

We push boundaries. We don’t follow trends—we start them.

This isn’t just venue management.
This is Non Plus Ultra. Nothing more beyond.