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Whale’s Tail: How a Small Pop-Up Became One of SF’s Favorite Summer Traditions

Whale’s Tail: How a Small Pop-Up Became One of SF’s Favorite Summer Traditions

by Tim Kitchell | Jul 8, 2025 | Top Considerations

Powered by Partnership, Designed for Joy What started in 2022 as a single, immersive pop-up in Golden Gate Park has evolved into a beloved seasonal tradition that transforms the Golden Mile into a buzzing hub of energy, creativity, and connection. Whale’s Tail,...
The Immersive Event that Reopened a State and Reignited a City

The Immersive Event that Reopened a State and Reignited a City

by Tim Kitchell | Jun 27, 2025 | Top Considerations

When the World Went Dark The COVID lockdown was a time of great uncertainty for the event industry. For over a year, theaters sat empty, concert halls fell silent, and the pulse of live entertainment slowed to a halt. The shutdown didn’t just pause events—it reshaped...
When Pier 70 Became San Francisco’s Ultimate Super Bowl Party Playground

When Pier 70 Became San Francisco’s Ultimate Super Bowl Party Playground

by Tim Kitchell | Jun 11, 2025 | Top Considerations

Introduction For Super Bowl 50 weekend in 2016, Non Plus Ultra (NPU) turned San Francisco’s historic Pier 70 shipyard into the city’s most talked-about party. Over three nights, more than 30,000 fans, VIPs, and celebrities packed this 140,000 sq. ft. industrial space....
Venue Impact on Experience: EmotionAir at the Palace of Fine Arts

Venue Impact on Experience: EmotionAir at the Palace of Fine Arts

by Tim Kitchell | May 30, 2025 | Top Considerations

Introduction Balloon Museum’s EmotionAir has rapidly become one of San Francisco’s most talked-about experiences, attracting visitors looking for more than just passive art displays. EmotionAir is built around emotional engagement, interactivity, and the...
From Insight to Impact:  5 Data-Driven Event Design Tips for Modern Planners

From Insight to Impact: 5 Data-Driven Event Design Tips for Modern Planners

by Tim Kitchell | May 22, 2025 | Top Considerations

Introduction In today’s competitive landscape, planning a successful event isn’t just about creativity — it’s about strategy. And strategy starts and ends with data. Whether you’re organizing a high-profile product launch or an intimate fundraising gala,...
From Raves to Fundraisers: How Adaptive Reuse Venues Maximize Event ROI

From Raves to Fundraisers: How Adaptive Reuse Venues Maximize Event ROI

by Tim Kitchell | Apr 24, 2025 | Top Considerations

Introduction When you’re planning an event, the venue isn’t just a backdrop—it sets the tone, tells a story, and if you’re doing it right, drives serious ROI. Whether you’re throwing a late-night rave, an immersive brand activation, or a fundraiser that actually feels...
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